6 Instagram Mistakes & How To Fix Them For Your Ethical Business

If you run a Planet Conscious business, you want to shout about what you are doing to reduce your impact on harming the planet. As a professional social media manager I often see the same simple Instagram mistakes being made over and over again that impact a brands message. 

But the good news is, they’re easy to fix. 

In this blog, I’m going to share with you the most common mistakes I see made on Instagram so that you can put them right TODAY! 

Your bio isn’t clear 🧐

Like the homepage on your website, or the job title on your business card (does anyone actually still have business cards?!) your Instagram bio should tell people who you are and what you do. 

When you use your bio to spell out the benefits of following you, your follower numbers will start to creep up.

In my bio I tell people – who I am, who I work with and how I can help. 

A common mistake people make on their bios is not including their name. This can make it awkward for people to contact you, especially if your Insta handle is your business name. 

Both the @name and the name field of your bio are searchable on Instagram so double your chances of being found by making them different.

3 things your bio should include:

  • Your name
  • What you do and how you help people
  • A link to your website

You’re not showing your face 🤳

It’s time to stop hiding behind a logo and put yourself out there!

I know this isn’t easy and might make you feel uncomfortable but the fact is, people buy from people and being able to see the face behind the brand builds all-important know, like and trust.

If your company is a bigger organisation and a logo works better as your profile picture, make sure you feature lots of images of you and your team on the grid and in your stories. It’s so important for your ethical businesses to promote transparency and seeing you and your team is a key factor in this. 

You don’t know who you’re talking to 📣

When you’re marketing your sustainable business online, it’s crucial you understand who you’re aiming your content at.

This allows you to speak to your ideal clients and customers in a way that resonates with them and addresses the challenges they face. 

When you write generic copy – in the hope that it appeals to everyone – you’ll alienate your ideal customers. Instagram is a busy place, the more specific you can be in creating content appropriate for your dream audience – the more likely you are to reach them. 

④ You’re not using your insights 📊

If you’re not already looking at your Instagram Insights then you’re missing a trick.

Insights are available on business accounts (this is an easy switch to make in your settings) and contain loads of valuable information about who your followers are, when they’re online and which posts are performing the best. 

Once you know which content works well for your audience, you can do more of it. You can also experiment with different posting times based on the stats but don’t get too hung up on them – the best time to post is when you have time to!

⑤ You’re not engaging 👩‍💻

I can’t stress enough how important it is to engage with your own followers as well as other accounts on the platform – Instagram LOVES it.

If you’re focused and purposeful you can do it in as little as 15 to 20 minutes a day. Here’s how: 

  • Respond to all comments on your own posts
  • Respond to DMs
  • Comment on five posts in your feed 
  • Got new followers? Comment on their latest post (you don’t need to follow them back)
  • Look at who has liked your latest post – pick a few and comment or like their content 

Encourage engagement by including a call to action at the end of every post. It might feel a bit cringe to begin with but they work. Ask questions, ask for opinions… aim to start conversations.

⑥ You’re not using hashtags #️⃣

There’s a lot of confusion around how many hashtags you should be using on Instagram but one thing’s for sure, if you’re not using any, you’re missing out.

Hashtags help people find the information they’re looking for. So when you use the right hashtags to tag your posts, you’ll attract more of the right people to your content. Use a mix of slighter larger and niche hashtags to promo your eco-friendly business – test what works best for you. 

You can use up to 30 hashtags on your grid posts, Reels and IGTV broadcasts. Each one is an opportunity to be found by new people so make sure you include relevant hashtags on every post.
Want to learn more about using Instagram to boost your planet positive business?  Book a Power Hour or Training Session with me on joanna@socialbright.co.uk and I’ll answer all your questions.

Leave a Comment

Your email address will not be published. Required fields are marked *